Amara Wedding Co. lived the classic wedding-planner cycle — feast one month, famine the next, entirely at the mercy of referrals. Here's how portfolio SEO, a review engine and WhatsApp-speed follow-up turned that into an always-on enquiry engine.
Amara Wedding Co.
Full-service wedding & event planning company
Referral-only, feast-or-famine bookings
No portfolio SEO, slow manual follow-up, few reviews
7 months
Ongoing SEO + reputation retainer
SEO + Reputation Management
Portfolio pages, review generation, WhatsApp response flow
Amara Wedding Co. did beautiful work, but every new client came from a past client's referral — a pipeline with no floor and no ceiling the team could control. The website had no real portfolio content built for search, just a gallery page with no descriptions. Reviews sat thin against competitors, and by the time a couple's enquiry came in through the contact form, the response often took days — long enough for a busy couple to have already booked someone else who replied first.
Mapped every past wedding into venue-type, budget-tier and style categories against what couples actually search for.
Rebuilt the gallery into dedicated, search-optimized pages per venue and wedding style, not one undifferentiated grid.
Automated post-event review requests to every couple, tripling review volume within two months.
Every website and Instagram enquiry routed straight to WhatsApp with a same-hour response standard.
Location pages and venue-partnership content to capture couples already decided on a specific venue.
Every enquiry tracked to source and booking outcome, so the team could see exactly what was filling the calendar.
Response speed closed as many deals as content did. Couples routinely book the planner who replies first — WhatsApp-speed follow-up alone recovered enquiries that would previously have gone cold.
A steady, predictable enquiry flow that no longer depends on the timing of past clients' weddings.
The calendar now fills months ahead instead of scrambling to close gaps at the last minute.
A stronger review profile that now out-competes larger, longer-established planners.
"We used to live on referrals — feast one month, famine the next. The always-on engine changed that. We now get 40-plus qualified enquiries a month and our season books out well in advance."
Enquiry figures come from tracked contact-form and WhatsApp submissions, quality-tagged against actual bookings. Rankings tracked via a dedicated rank tracker; review counts and ratings pulled directly from Google Business Profile. Timeframe and starting baseline stated above, as with every case study we publish.
Tell us your event, date and capacity target — we'll send back a phase-mapped plan with realistic numbers for your runway. If the timeline's too tight to hit your goal, we'll tell you that too.
Contact Sales →