Precision Castings made IATF-certified SS 316 investment castings that buyers couldn't find on Google. Here's how technical SEO fixes and topic-cluster content turned a dead website into their busiest enquiry channel in 10 months.
Precision Castings
IATF-certified SS 316 investment casting manufacturer, Chennai
Zero organic visits
Broken technical SEO, no content strategy, 100% reliant on IndiaMART
10 months
Ongoing industrial SEO retainer
Technical SEO + Content
Site fixes, spec pages, topic clusters
Precision Castings had a spotless plant, IATF/ISO certifications and 20 years of supply relationships — and a website Google essentially ignored. The sitemap was broken, product pages were duplicated across categories with no unique spec content, there was no schema markup, and page speed on mobile was well over 6 seconds. Every single enquiry came through IndiaMART, split with a dozen competitors and settled on price alone. Buyers searching for exact specs — alloy grade, tolerance, surface finish — never found the company that could actually make the part.
Rebuilt the sitemap and robots rules, fixed crawl and indexation errors, added schema markup, and cut mobile load time from 6.4s to under 2s.
Replaced generic category pages with dedicated pages per alloy, process and tolerance range — matching exactly how procurement engineers search.
Pillar pages on investment casting, materials and processes, supported by clusters of technical articles targeting long-tail spec searches.
IATF/ISO certification pages, plant capacity and machinery pages, and quality-system content that buyers verify before shortlisting a supplier.
Citations across manufacturing directories, technical guest content, and cleanup of inconsistent listings that were splitting authority.
International keyword targeting for China-plus-one buyers, plus monthly reporting tied directly to RFQs, not raw traffic.
Industrial SEO rewards thin competition. Because so few casting manufacturers had built real spec-level content, Precision Castings hit its first page-1 keyword inside 9 weeks — well ahead of typical consumer SEO timelines.
Technical fixes and topic-cluster content took organic traffic from zero to 12,400 monthly visits over 10 months.
Up from a handful of portal enquiries, now sourced directly through spec-level organic search.
International SEO surfaced the plant to China-plus-one buyers across 14 countries in year one.
"I genuinely didn't think digital worked for our industry — we've run on trade shows for 25 years. Then RFQs started arriving from companies we'd never met, quoting our own spec pages. That changed my mind completely."
Organic traffic figures come from Google Search Console and Analytics, tracked from a zero baseline before the engagement began. RFQ and export-enquiry counts are quality-tagged with the client's sales team, not raw form submissions. Timeframe and starting baseline stated above, as with every case study we publish.
Tell us what you manufacture — we'll show you exactly where you rank today against competitors and what it would take to own the spec-level searches your buyers are already making.
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