Coastal Freight Solutions had two decades of reliable freight-forwarding relationships and a website Google never showed anyone. Here's how lane-level SEO and RFQ-optimized pages turned organic search into a real enquiry channel.
Coastal Freight Solutions
Freight forwarder & customs broker, Chennai
0 organic enquiries/month
Generic "services" pages, no lane-specific content, 100% referral-driven
9 months
Ongoing SEO + RFQ generation retainer
SEO
Lane-level pages, RFQ landing pages, technical fixes
Coastal Freight Solutions had built two decades of trust with importers and exporters — entirely through referrals and repeat business. Its website was a single "Services" page listing air, sea and customs brokerage in generic terms, with no content for the specific trade lanes and cargo types that actual shippers search for. A new exporter searching "sea freight forwarder Chennai to Rotterdam" or "customs clearance agent for machinery exports" would never find the company, even though it had handled exactly those shipments for years.
Fixed crawl and indexation issues, then mapped every trade lane and cargo type the company actually handled.
Dedicated pages per origin-destination lane and cargo type — "Chennai to Rotterdam sea freight," "machinery export customs clearance" — matching real shipper searches.
Quote-request forms built around shipment details (cargo type, weight, destination) so every enquiry arrived pre-qualified.
Certifications, customs-clearance expertise and case-study content that importers/exporters verify before choosing a forwarder.
Citations across logistics and trade directories, cleaning up inconsistent listings that were splitting authority.
Expanded lane pages toward emerging export markets, with monthly reporting tied to RFQs, not raw traffic.
Lane specificity is what made this rankable. Nobody else in the local market had built a page for "Chennai to Rotterdam sea freight" — thin competition meant the first lane pages hit page 1 within 8 weeks.
Lane-level pages and RFQ landing pages built an organic channel where none existed before.
Each targeting a specific origin-destination lane or cargo type, not generic "freight forwarder" terms.
Markets the company had never received an inbound enquiry from before this engagement.
"We've handled thousands of shipments on reputation alone, but new exporters had no way to find us. Now we get quote requests from companies we've never met, already knowing exactly what lane and cargo they need moved."
Enquiry figures come from tracked RFQ form submissions and call-tracking numbers on lane-level pages, compared against a zero organic baseline. Rankings tracked via a dedicated rank tracker. Timeframe and starting baseline stated above, as with every case study we publish.
Tell us your trade lanes and cargo types — we'll show you exactly where you rank today and what it would take to build a real organic RFQ channel.
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