FinBridge was spending ₹18L a month on paid search and LinkedIn without a clear read on what was actually working. Here's how a weekly optimization cadence more than doubled ROAS on the exact same budget.
FinBridge
B2B fintech SaaS platform
2.1x ROAS, ₹18L/mo spend
Broad targeting, no weekly optimization cadence, unclear attribution
6 months
Ongoing performance marketing retainer
Performance Marketing
Paid search, LinkedIn ABM, weekly testing
FinBridge was already spending seriously on paid search and LinkedIn — ₹18L a month — but the account had been set up once and left largely untouched since. Targeting was broad, creative hadn't been refreshed in months, and attribution was murky enough that nobody could say with confidence which campaigns were actually driving the ₹83L a month coming through the door. ROAS sat at a mediocre 2.1x, and the team's instinct was to cut spend rather than fix the account — which would have starved the channels that were already working.
Rebuilt conversion tracking end-to-end so every rupee of the ₹83L in monthly revenue could be traced to a specific campaign.
Narrowed Google Search to high-intent buyer terms and rebuilt LinkedIn ABM lists around accounts matching closed-won deals.
Replaced stale, months-old creative with new ad variants tested against the account's actual buyer personas.
Every campaign reviewed weekly against ROAS, not monthly — winners scaled and underperformers cut within days, not quarters.
Spend shifted toward the channel and audience combinations proving out the highest ROAS, without raising total budget.
A live, always-on dashboard replaced the monthly PDF report — full visibility into where every rupee was going, in real time.
Weekly beats monthly. The single biggest lever wasn't a new channel or a bigger budget — it was reviewing performance every week instead of every month, catching winners and losers while they still mattered.
More than doubled return on ad spend without increasing budget by a single rupee.
Full attribution now traces every closed deal back to the exact campaign that sourced it.
The entire ROAS gain came from optimization, not from spending more.
"Their weekly optimization cadence took our ROAS from 2.1x to 4.6x. The live dashboard means I always know where every rupee goes."
ROAS and revenue figures come directly from Google Ads and LinkedIn Campaign Manager, reconciled against the client's CRM to confirm closed-deal attribution. Spend levels held constant across the comparison window. Timeframe and starting baseline stated above, as with every case study we publish.
We'll review your campaigns, tracking and creatives — and show you exactly where budget is leaking and what we'd do differently. Yours to keep, no strings.
Contact Sales →