Coral Bloom was spending on traffic that arrived and left without buying. Here's how a redesign of product pages and checkout more than doubled store conversion rate — with no extra ad spend.
Coral Bloom
D2C beauty & personal-care brand
1.2% conversion rate
Cluttered PDPs, generic checkout, high cart abandonment
10-week rebuild
Fixed price, fixed timeline
Web Development
Shopify rebuild, product page & checkout CRO
Coral Bloom's paid and organic traffic was healthy, but the store itself was working against every visitor. Product pages buried key information below the fold, there was no social proof near the buy button, shipping costs surprised shoppers at the last checkout step, and the mobile experience — the majority of sessions — was a cramped, unmodified desktop theme. The result was a 1.2% conversion rate well below category benchmarks, and a cart abandonment rate the team couldn't explain.
Session recordings and heatmaps on the existing store pinpointed exactly where shoppers hesitated and dropped off.
Rebuilt PDPs with above-the-fold reviews, clearer variant selection and trust badges next to the buy button.
A genuinely mobile-first Shopify theme, not a shrunk desktop layout — built for the majority of real sessions.
Upfront shipping costs and a streamlined checkout removed the last-step surprises causing abandonment.
Cross-device QA plus A/B tests on key pages before rolling the new experience out to 100% of traffic.
Full launch followed by ongoing CRO sprints, testing one variable at a time against real conversion data.
Mobile-first wasn't optional. Once the mobile experience was rebuilt from scratch rather than resized, mobile conversion alone jumped ahead of desktop for the first time.
More than doubled conversion rate on the same traffic — no additional ad spend required.
Upfront shipping costs and a simplified checkout removed the biggest last-step drop-off point.
The same traffic now converts to nearly twice the revenue, directly improving paid-ad ROAS too.
"The Shopify rebuild took our conversion rate from 1.2% to nearly 3%. Communication was clear every week and they were still there after launch to optimize."
Conversion rate, cart abandonment and revenue-per-session figures come from GA4 and Shopify Analytics, compared across equivalent traffic periods before and after launch. Timeframe and starting baseline stated above, as with every case study we publish.
Tell us what you need — we'll review your current store, scope your project, and send a fixed quote with timeline within 24 hours. No obligation.
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