Vera Studio was stuck testing the same three creatives on repeat, watching ROAS slide every time they tried to scale. Here's how a rebuilt creative-testing engine took ROAS from 1.9x to 4.7x in 90 days — with spend up 2x, not down.
Vera Studio
D2C fashion & apparel brand
1.9x ROAS, plateaued spend
3 stale creatives, broken attribution, scaling killed ROAS
90 days
Performance media sprint, now ongoing
Performance Marketing
Tracking fix, creative testing, scaling
Vera Studio had a working ad account and a real product-market fit — but growth had stalled. The same three creatives had been running for months, fatigue was setting in, and conversion tracking was quietly broken after an iOS update nobody caught. Every time the previous agency pushed budget to scale, ROAS collapsed within days, so spend sat capped well below what the brand's margins could actually support. The Shopify dashboard and the ads dashboard told two different stories, and nobody trusted either one enough to invest with confidence.
Rebuilt server-side conversion tracking and reconciled the ads dashboard against actual Shopify revenue before touching spend.
Restructured campaigns and audiences around Meta Advantage+ and clean first-party signals instead of stale interest targeting.
34 new creative and offer variants tested in small batches — UGC, static, and short-form video against the incumbent three.
Budget pushed hard into the top 4 winning combinations once ROAS held steady above 3.5x for two consecutive weeks.
Landing page and checkout tweaks to convert the new traffic volume without diluting ROAS.
Active weekly management to catch fatigue early and keep feeding the funnel fresh creative.
Fixing tracking came before everything else. Scaling on broken attribution is how the previous agency's spend increases kept collapsing ROAS — the real gains only started once the dashboard could be trusted.
Fixed tracking plus a real creative-testing engine more than doubled return on ad spend.
Budget doubled and ROAS still climbed — the opposite of what scaling had done before.
Up from 3 stale creatives running on repeat for months before the engagement began.
"ROAS went from 1.9x to 4.7x in a single quarter while we doubled spend. For the first time our ad dashboard matches our Shopify revenue."
ROAS and spend figures come directly from Meta Ads Manager and Google Ads, reconciled against Shopify revenue reports. Creative-count and campaign-level figures are pulled from the same platforms. Timeframe and starting baseline stated above, as with every case study we publish.
Send us access to your ad account — we'll show you exactly where tracking is broken, what's fatigued, and what it would take to scale spend without losing ROAS.
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