Coastal Forge Industries had a website that listed products but never generated a single enquiry. Here's how a WordPress rebuild with SEO-ready structure turned it into the firm's busiest lead source in 6 months.
Coastal Forge Industries
Industrial fabrication & components manufacturer, Chennai
Static brochure site, ~0 enquiries
9s load time, no clear CTAs, unstructured product pages
7-week build
Fixed price, fixed timeline
Web Development
WordPress rebuild, SEO-ready structure
Coastal Forge Industries had a decade-old website that did one job: exist. It listed capabilities in dense paragraphs, took 9 seconds to load on mobile, had no clear enquiry path, and its product pages weren't structured for the spec-level searches buyers actually made. Every RFQ still arrived through phone calls to existing contacts — the website itself had never generated a single traceable enquiry. Meanwhile competitors with dramatically weaker products were outranking them simply because their sites loaded and made sense.
Mapped every product line, capability and certification into a proper information architecture before any design started.
Designed dedicated, spec-level pages per product category — built around the searches procurement teams actually make.
Clean, documented WordPress build with fast-loading templates, structured data and clear enquiry CTAs on every page.
Image optimization, caching and hosting tuning brought load time from 9s down to under 2s on mobile.
Cross-browser QA, enquiry-form tracking set up, and a monitored launch with zero downtime.
Post-launch support window plus handoff into an ongoing SEO program to keep compounding the new structure.
Speed and structure did the heavy lifting. The first page-1 ranking landed inside 5 weeks of launch — because the new site finally gave Google something fast and specific to rank.
The new site went from generating zero traceable leads to becoming a real enquiry channel.
A full performance pass cut load time by nearly 80%, directly lifting both rankings and conversions.
SEO-ready structure gave the new spec-level pages a real shot at ranking from day one.
"They quoted a fixed price and a firm date — and hit both. Our new site loads instantly and enquiries have more than tripled. A Chennai team that actually delivers."
Enquiry counts come from tracked form submissions and call-tracking numbers added at launch, compared against the untracked prior baseline. Load time is measured via PageSpeed Insights on real mobile devices. Timeframe and starting baseline stated above, as with every case study we publish.
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