{"id":24078,"date":"2026-08-11T09:53:44","date_gmt":"2026-08-11T09:53:44","guid":{"rendered":"https:\/\/zieldigital.com\/blog\/?p=24078"},"modified":"2026-08-12T11:02:31","modified_gmt":"2026-08-12T11:02:31","slug":"how-to-choose-right-performance-marketing-agency","status":"publish","type":"post","link":"https:\/\/zieldigital.com\/blog\/how-to-choose-right-performance-marketing-agency\/","title":{"rendered":"How to Choose the Right Performance Marketing Agency : A Checklist"},"content":{"rendered":"\n<div class=\"wp-block-rank-math-toc-block\" id=\"rank-math-toc\"><h2>Table of Contents<\/h2><nav><ul><li><a href=\"#what-is-performance-marketing\">What is Performance Marketing?<\/a><\/li><li><a href=\"#why-your-business-needs-an-agency-partner\">Why Your Business Needs an Agency Partner<\/a><\/li><li><a href=\"#phase-1-pre-selection-defining-your-internal-goals\">Phase 1: Pre-Selection\u2014Defining Your Internal Goals<\/a><\/li><li><a href=\"#phase-2-the-7-step-evaluation-framework\">Phase 2: The 7-Step Evaluation Framework<\/a><\/li><li><a href=\"#phase-3-spotting-red-flags\">Phase 3: Spotting Red Flags<\/a><\/li><li><a href=\"#regional-focus-why-location-matters\">Regional Focus: Why Location Matters<\/a><\/li><li><a href=\"#the-interview-10-critical-questions-to-ask\">The Interview: 10 Critical Questions to Ask<\/a><\/li><li><a href=\"#onboarding-what-to-expect-in-the-first-90-days\">Onboarding: What to Expect in the First 90 Days<\/a><ul><\/ul><\/li><\/ul><\/nav><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">In today\u2019s <strong>fast-moving digital world<\/strong>, the stakes for growing your business have never been higher. A simple search for a &#8220;digital marketing company&#8221; will show you dozens of agencies. They all claim to be the best and promise top rankings on Google. But the truth is tough. Without a clear, data-backed plan, you can <strong>waste lakhs on ad spend<\/strong>. You might lose months of growth to poor campaigns. For brands in tech hubs like Chennai, picking the right partner is a vital business decision.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The main problem for founders is the &#8220;noise&#8221; in the market. It is hard to separate real experts from vendors who over-promise. Some agencies hide behind complex jargon and <strong>vanity metrics<\/strong> like &#8220;impressions&#8221;. Picking a partner that only looks at broad reach instead of sales can be a costly mistake. This is why learning <strong>how to choose the right performance marketing agency<\/strong> is a strategic need. You need a partner that will actually move the needle for your brand.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The answer is to find a <strong>results-driven partnership<\/strong>. Your agency should act as an extension of your own team. They should understand your specific industry and goals before they spend a single rupee. Performance marketing is not magic. It means paying only for specific actions, like a lead or a sale. This model lowers your risk and raises your return on investment. By using a clear framework on <strong>how to choose the right performance marketing agency<\/strong>, you find a partner who values honesty and ROI. This guide will show you how to find that partner. We will help you turn your ad spend into a powerful engine for long-term growth.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/zieldigital.com\/blog\/wp-content\/uploads\/2026\/08\/how-to-choose-the-right-performance-marketing-agency-1024x683.webp\" alt=\"How to Choose the Right Performance Marketing Agency\" class=\"wp-image-24079 lazyload\" data-sizes=\"auto\" data-srcset=\"https:\/\/zieldigital.com\/blog\/wp-content\/uploads\/2026\/08\/how-to-choose-the-right-performance-marketing-agency-1024x683.webp 1024w, https:\/\/zieldigital.com\/blog\/wp-content\/uploads\/2026\/08\/how-to-choose-the-right-performance-marketing-agency-300x200.webp 300w, https:\/\/zieldigital.com\/blog\/wp-content\/uploads\/2026\/08\/how-to-choose-the-right-performance-marketing-agency-768x512.webp 768w, https:\/\/zieldigital.com\/blog\/wp-content\/uploads\/2026\/08\/how-to-choose-the-right-performance-marketing-agency-1100x733.webp 1100w, https:\/\/zieldigital.com\/blog\/wp-content\/uploads\/2026\/08\/how-to-choose-the-right-performance-marketing-agency-680x453.webp 680w, https:\/\/zieldigital.com\/blog\/wp-content\/uploads\/2026\/08\/how-to-choose-the-right-performance-marketing-agency-200x133.webp 200w, https:\/\/zieldigital.com\/blog\/wp-content\/uploads\/2026\/08\/how-to-choose-the-right-performance-marketing-agency-20x13.webp 20w, https:\/\/zieldigital.com\/blog\/wp-content\/uploads\/2026\/08\/how-to-choose-the-right-performance-marketing-agency.webp 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 id=\"what-is-performance-marketing\" class=\"wp-block-heading\">What is Performance Marketing?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Performance marketing<\/strong> is a results-driven strategy where you pay only for specific, measurable actions. Instead of paying for broad &#8220;reach&#8221; or just &#8220;impressions,&#8221; you pay when a user takes a clear step. This might be a click, a lead, or a sale. This model is attractive for businesses because it focuses on a high return on investment and minimizes financial risk.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It is vital to understand how this differs from traditional digital marketing. While social media marketing is often organic-first and community-driven, performance marketing is paid-first and outcome-driven. It does not rely on vanity metrics like &#8220;likes&#8221; or follower counts. Instead, it is judged on hard numbers such as Return on Ad Spend (ROAS) and cost per acquisition. By using data analytics and continuous optimization, a skilled agency can improve results across many channels. These platforms include Google Ads, Meta Ads, YouTube, and LinkedIn. A multi-channel strategy ensures your message reaches the right customers at every stage of their journey. This data-driven approach helps your business scale both profitably and sustainably.<\/p>\n\n\n\n<h2 id=\"why-your-business-needs-an-agency-partner\" class=\"wp-block-heading\" style=\"font-size:30px\">Why Your Business Needs an Agency Partner<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Managing these campaigns in-house is a major challenge for most companies. It requires specialized expertise and constant testing across multiple platforms. Professional agencies bring years of experience and deep knowledge that is hard to build alone. They also invest in a <strong><a href=\"https:\/\/www.optimizely.com\/optimization-glossary\/marketing-technology-stack\" target=\"_blank\" rel=\"noopener\">marketing technology stack<\/a><\/strong> that includes premium analytics and optimization tools. These tools are often too expensive for a single business to buy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Scalability is another huge benefit of an agency partner. A team can quickly pivot or scale your campaigns up or down based on real-time data. This saves you the overhead of hiring and training an in-house team. It also allows you to focus on your core business while experts handle the technical side of <strong>how to choose the right performance marketing agency<\/strong>. By hiring experts, you gain access to high-level strategies that define <strong>what is performance marketing<\/strong> today.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"572\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" data-src=\"https:\/\/zieldigital.com\/blog\/wp-content\/uploads\/2026\/08\/performance-marketing-agency-checklist-1024x572.png\" alt=\"Performance Marketing Agency Checlist\" class=\"wp-image-24080 lazyload\" data-sizes=\"auto\" data-srcset=\"https:\/\/zieldigital.com\/blog\/wp-content\/uploads\/2026\/08\/performance-marketing-agency-checklist-1024x572.png 1024w, https:\/\/zieldigital.com\/blog\/wp-content\/uploads\/2026\/08\/performance-marketing-agency-checklist-300x167.png 300w, https:\/\/zieldigital.com\/blog\/wp-content\/uploads\/2026\/08\/performance-marketing-agency-checklist-768x429.png 768w, https:\/\/zieldigital.com\/blog\/wp-content\/uploads\/2026\/08\/performance-marketing-agency-checklist-1100x614.png 1100w, https:\/\/zieldigital.com\/blog\/wp-content\/uploads\/2026\/08\/performance-marketing-agency-checklist-680x380.png 680w, https:\/\/zieldigital.com\/blog\/wp-content\/uploads\/2026\/08\/performance-marketing-agency-checklist-200x112.png 200w, https:\/\/zieldigital.com\/blog\/wp-content\/uploads\/2026\/08\/performance-marketing-agency-checklist-20x11.png 20w, https:\/\/zieldigital.com\/blog\/wp-content\/uploads\/2026\/08\/performance-marketing-agency-checklist.png 1376w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 id=\"phase-1-pre-selection-defining-your-internal-goals\" class=\"wp-block-heading\">Phase 1: Pre-Selection\u2014Defining Your Internal Goals<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Before you start talking to agencies, you must follow the &#8220;Crystal Clear&#8221; rule. Vague goals will always produce vague results. You need to define exactly what you want to achieve. Are you looking for more website traffic, lead generation for your sales team, or direct revenue from e-commerce? Knowing your primary objective is a key part of <strong>how to choose the right performance marketing agency<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You must also face budget realities early in the process. Establishing a realistic monthly budget allows you to get more precise proposals. In Chennai, legitimate and results-driven marketing usually costs between <strong>\u20b925,000 and \u20b91,00,000+ per month<\/strong>. Small, single-channel campaigns might start lower, but scaling an enterprise requires more investment. A clear budget helps you filter out agencies that do not match your needs. This stage is critical in learning <strong>how to choose the right performance marketing agency<\/strong> that fits your business model. It also helps define the scope of <strong>what is performance marketing<\/strong> for your specific brand<\/p>\n\n\n\n<h2 id=\"phase-2-the-7-step-evaluation-framework\" class=\"wp-block-heading\">Phase 2: The 7-Step Evaluation Framework<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">When you are ready to interview, use this 7-step framework to find the best fit. This is the core of <strong>how to choose the rigjt  performance marketing agency<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Step 1: Proven Track Record and Case Studies.<\/strong> Do not just look at client logos. Ask for specific case studies that show ROI improvements and &#8220;before-and-after&#8221; metrics. Look for real growth in revenue and cost per acquisition.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Step 2: Industry Expertise.<\/strong> Does the agency understand your specific sector? Nuances matter when you compare a SaaS business to a D2C brand. Ask for industry-specific benchmarks to see if they understand <strong>what is performance marketing<\/strong> in your niche.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Step 3: The &#8220;In-House&#8221; Creative Factor.<\/strong> Some agencies outsource their creative work, which can dilute your message. Look for a partner with in-house creative production for video and motion graphics. This ensures that your storytelling and targeting are perfectly aligned.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Step 4: Transparency and Communication.<\/strong> Ensure they provide access to <strong>live dashboards<\/strong> like Google Analytics and Google Ads. Avoid agencies that only send static monthly PDF reports. This transparency is a vital part of <strong>how to choose the right performance marketing agency<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Step 5: Data-Driven Decision Making.<\/strong> A good agency relies on hard numbers, not &#8220;gut feelings&#8221;. Ask if they use A\/B testing and technical audits regularly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Step 6: Team Structure.<\/strong> Ask directly who will do the work. You want to know if a senior consultant or a junior executive will manage your account daily.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Step 7: Evaluating Pricing Models.<\/strong> Understand different structures like a percentage of ad spend, a fixed retainer, or performance-based pay. Choose the one that aligns best with your goals.<\/p>\n\n\n\n<h2 id=\"phase-3-spotting-red-flags\" class=\"wp-block-heading\">Phase 3: Spotting Red Flags<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">You should know when to walk away from a potential partner. These red flags are essential when learning <strong>how to choose the right performance marketing agency<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">First, watch out for <strong>guaranteed rankings<\/strong>. No ethical agency can guarantee the #1 spot on Google. Second, beware of an obsession with <strong>vanity metrics<\/strong>. If they only talk about impressions or &#8220;likes&#8221; instead of leads and sales, they are not focused on your growth. Finally, avoid <strong>low-cost traps<\/strong>. Services that cost only \u20b95,000\u2013\u20b910,000 per month often lead to black-hat tactics or neglected campaigns. Knowing these risks is part of understanding <strong>what is performance marketing<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/zieldigital.com\/blog\/performance-marketing-vs-digital-marketing\/\" data-type=\"link\" data-id=\"https:\/\/zieldigital.com\/blog\/performance-marketing-vs-digital-marketing\/\">Also Read:  Performance Marketing vs Digital Marketing: What\u2019s the Difference?<\/a><\/p>\n\n\n\n<h2 id=\"regional-focus-why-location-matters\" class=\"wp-block-heading\">Regional Focus: Why Location Matters<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Working with a local agency has many advantages. They understand your regional market dynamics and cultural nuances. In the <strong>Chennai ecosystem<\/strong>, tech-heavy areas like OMR have become hubs for SaaS and D2C-focused agencies. A local team can often hit the ground faster because they know your local competition. This local context is a key factor in <strong>how to choose the right performance marketing agency<\/strong> that can scale your brand in India. It also helps them explain <strong>what is performance marketing<\/strong> in the local language and culture.<\/p>\n\n\n\n<h2 id=\"the-interview-10-critical-questions-to-ask\" class=\"wp-block-heading\">The Interview: 10 Critical Questions to Ask<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Use this checklist during your discovery calls to ensure you are making the right choice. This is the final test for <strong>how to choose the right performance marketing agency<\/strong>.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Can you share case studies from businesses similar to mine?<\/li>\n\n\n\n<li>What specific KPIs will you track every week?<\/li>\n\n\n\n<li>Who will be my main point of contact?<\/li>\n\n\n\n<li>What is your typical client retention rate?<\/li>\n\n\n\n<li>How do you stay updated with platform changes?<\/li>\n\n\n\n<li>What is your process for A\/B testing?<\/li>\n\n\n\n<li>How do you handle campaigns that are underperforming?<\/li>\n\n\n\n<li>What makes your approach different from your rivals?<\/li>\n\n\n\n<li>Can I speak with one of your current or past clients?<\/li>\n\n\n\n<li>What are the specific exit clauses in your contract?<\/li>\n<\/ol>\n\n\n\n<h2 id=\"onboarding-what-to-expect-in-the-first-90-days\" class=\"wp-block-heading\">Onboarding: What to Expect in the First 90 Days<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Once you decide <strong>how to choose a performance marketing agency<\/strong>, the first three months are vital for success.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Month 1: Discovery and Setup.<\/strong> This month is for business analysis, goal setting, and account setup.<\/li>\n\n\n\n<li><strong>Month 2: Launch and Testing.<\/strong> The agency will launch your ads and start A\/B testing your creatives.<\/li>\n\n\n\n<li><strong>Month 3: Optimization and Scaling.<\/strong> This is where you review performance and scale up successful campaigns. This cycle is the practical heart of <strong>what is performance marketing<\/strong>.<br><\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">The right marketing partner is a <strong>long-term investment<\/strong>, not a simple commodity. By following this guide on <strong>how to choose the right performance marketing agency<\/strong>, you can find a team that acts as a true extension of your business. They will help you define <strong>what is performance marketing<\/strong> for your specific needs and drive measurable growth.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Ready to scale profitably?<\/strong> Request a free audit or consultation today to identify your biggest growth opportunities. A serious agency will show you the path to ROI before you spend a single rupee.<\/p>\n\n\n<div id=\"rank-math-faq\" class=\"rank-math-block\">\n<div class=\"rank-math-list \">\n<div id=\"faq-question-1786440350272\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \">What is a performance marketing agency and what does it do?<\/h3>\n<div class=\"rank-math-answer \">\n\n<p>A <strong>performance marketing agency<\/strong> manages paid advertising campaigns across platforms like Google, Meta, and YouTube. Unlike traditional agencies, they focus on <strong>measurable outcomes<\/strong> such as leads, sales, or conversions rather than just brand reach or impressions. You typically pay for specific results, such as a click, a lead, or a completed sale.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1786440375360\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><strong>How do I choose the best performance marketing agency in Chennai?<\/strong><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>To choose the right partner, evaluate agencies based on <strong>five key factors<\/strong>:<br \/><strong>Proven Results:<\/strong> Ask for platform-specific case studies showing improvements in ROI and cost per acquisition.<br \/><strong>In-house Creative:<\/strong> Look for agencies that handle creative production (video, motion graphics) internally to ensure ad storytelling and targeting are aligned.<br \/><strong>Transparency:<\/strong> Ensure you receive access to <strong>live dashboards<\/strong> and regular, itemized reporting on ad spend versus returns.<br \/><strong>Industry Expertise:<\/strong> Select an agency with a track record in your specific sector, such as B2B SaaS or D2C e-commerce.<br \/><strong>Direct Communication:<\/strong> Verify that senior specialists, not just junior executives, will manage your account day-to-day.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1786440390429\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><strong>What is the typical cost for performance marketing services in Chennai?<\/strong><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Marketing budgets in Chennai generally fall into three tiers:<br \/><strong>Basic\/Single-Channel:<\/strong> \u20b98,000 to \u20b960,000 per month.<br \/><strong>Strategic Growth:<\/strong> <strong>\u20b925,000 to \u20b91,00,000+ per month<\/strong> for legitimate, results-driven management.<br \/><strong>Enterprise Level:<\/strong> Multi-platform campaigns often run into <strong>several lakhs monthly<\/strong>, depending on ad spend and service scope.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1786440403607\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><strong>Which metrics are most important for measuring success?<\/strong><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>You should ignore &#8220;vanity metrics&#8221; like impressions or follower counts. Instead, focus on <strong>hard numbers<\/strong> that impact your bottom line:<br \/><strong>Return on Ad Spend (ROAS)<\/strong><br \/><strong>Cost Per Lead (CPL)<\/strong> or <strong>Cost Per Acquisition (CPA)<\/strong><br \/><strong>Conversion Rate<\/strong><br \/><strong>Direct Revenue Growth<\/strong><\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1786440415782\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><strong>How long does it take to see results from a performance marketing agency?<\/strong><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>While SEO typically takes <strong>3 to 6 months<\/strong> to show significant impact, performance marketing follows a structured <strong>90-day onboarding cycle<\/strong>:<br \/><strong>Month 1:<\/strong> Discovery, account setup, and tracking implementation.<br \/><strong>Month 2:<\/strong> Campaign launch and A\/B testing of creatives.<br \/><strong>Month 3:<\/strong> Data-driven optimization and scaling of successful ads.<\/p>\n\n<\/div>\n<\/div>\n<div id=\"faq-question-1786440437748\" class=\"rank-math-list-item\">\n<h3 class=\"rank-math-question \"><strong>What are the red flags when hiring a digital marketing partner?<\/strong><\/h3>\n<div class=\"rank-math-answer \">\n\n<p>Be cautious and walk away if an agency:<br \/><strong>Guarantees #1 Google rankings<\/strong> (no ethical agency can do this).<br \/>Charges <strong>unrealistically low fees<\/strong> (e.g., \u20b95,000\/month), which often indicates corner-cutting or &#8220;black-hat&#8221; tactics.<br \/>Refuses to provide <strong>client references<\/strong> or detailed case studies.<br \/>Hides behind <strong>vague jargon<\/strong> or resists providing access to live data dashboards<\/p>\n\n<\/div>\n<\/div>\n<\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>In today\u2019s fast-moving digital world, the stakes for growing your business have never been higher. A simple search for a &#8220;digital marketing company&#8221; will show you dozens of agencies. They all claim to be the best and promise top rankings on Google. But the truth is tough. Without a clear, data-backed plan, you can waste [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":24079,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[42],"tags":[],"class_list":["post-24078","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing"],"_links":{"self":[{"href":"https:\/\/zieldigital.com\/blog\/wp-json\/wp\/v2\/posts\/24078","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zieldigital.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zieldigital.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zieldigital.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/zieldigital.com\/blog\/wp-json\/wp\/v2\/comments?post=24078"}],"version-history":[{"count":3,"href":"https:\/\/zieldigital.com\/blog\/wp-json\/wp\/v2\/posts\/24078\/revisions"}],"predecessor-version":[{"id":24089,"href":"https:\/\/zieldigital.com\/blog\/wp-json\/wp\/v2\/posts\/24078\/revisions\/24089"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zieldigital.com\/blog\/wp-json\/wp\/v2\/media\/24079"}],"wp:attachment":[{"href":"https:\/\/zieldigital.com\/blog\/wp-json\/wp\/v2\/media?parent=24078"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zieldigital.com\/blog\/wp-json\/wp\/v2\/categories?post=24078"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zieldigital.com\/blog\/wp-json\/wp\/v2\/tags?post=24078"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}